AMA Digital Sig Event – Internet of Things (IoT): How Connected Items Gather the Data Marketers (Should) Crave

By 2020 there will be 50 billion objects connected to the internet. Imagine your refrigerator, car, shirt and trashcan all gathering information about your life. The data they gather will change the way marketers understand and market to people.
Key Takeaways:

• Learn what the future of connected items means for our daily lives
• What you should be doing now as a marketer
• How the proverbial "big data" items can be used to effectively reach individuals in a more meaningful and less intrusive way

BBCCH Board Attendance

This event will be attended by at least one BBCCH Board Member